Includes a new practical, real world resource: The International Marketing Plan Outline
An international marketing plan is a critical document for a company as it expands into the global marketplace. This outlines begins with an overview of the company and an internal and external analysis as regards to its global expansion. The second section is a discussion of the global business environment and ranking of foreign market opportunities in order to select which markets the company will enter. The remaining sections contain detailed discussions of issues that are either applicable globally or to a single country.
Revised and Updated Cases
The new edition preserves the most often used cases from previous editions and now includes three new Ivey Publishing cases. Cases can be applied across multiple chapters. Usage suggestions and teaching notes are available to help instructors effectively integrate the cases into their course.
Team Project Assignment integrated into each chapter
The ongoing project takes the team through the steps needed to formulate an international marketing plan for a specific company. The project can also be used as an individual assignment.
Two Comprehensive Instructor’s Guides:
- Guide to Cases with extensive teaching notes, detailed answers to end of case questions, and recommendations from the author indicating the best chapter and subject fit.
- Chapter Resources including author written answers to the Questions and Research sections at the end of each chapter.
A full color PowerPoint deck
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A comprehensive test bank with over 1000 questions