International Marketing 11e: Terpstra, Foley, Sarathy
Available January 2016 | ISBN 978-0981-7293-81
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A Practical Approach
Written with a real world perspective and teaches from a practitioner’s approach to international marketing. -
Current Data and World Events
The revised Eleventh edition includes up-to-date data and references current examples of issues faced by global marketers. -
Great value for students
Full color eBook for available for $45, Softcover 1 color text available for $105 -
Revised teaching materials
Comprehensive Instructor's guide, three additional Ivey Publishing Cases, Engaging PowerPoint deck, 500+ question testbank